FreeThe Future of a Radical Price
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Zusammenfassungen
Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.
The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.
Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
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Zeitleiste
17 Erwähnungen
- Software Studies - A Lexicon (Matthew Fuller) (2008)
- Internet-Ökonomie - Grundlagen und Fallbeispiele der vernetzten Wirtschaft (Reiner Clement, Dirk Schreiber) (2010)
- Education and Technology - Key Issues and Debates (Neil Selwyn) (2011)
- The Culture of Connectivity (José van Dijck) (2013)
- The Future - Six Drivers of Global Change (Al Gore) (2013)
- Distrusting Educational Technology - Critical Questions for Changing Times (Neil Selwyn) (2013)
- The Zero Marginal Cost Society - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (Jeremy Rifkin) (2014)
- The Promise of the Maker Movement for Education (Lee Martin) (2015)
- Das digitale Debakel - Warum das Internet gescheitert ist - und wie wir es retten können (Andrew Keen) (2015)
- 4. Die Ich-Revolution
- 5. Die Armut der Überfülle
- 6. Die Ein-Prozent-Ökonomie
- Cyber-Proletariat - Global Labour in the Digital Vortex (Nick Dyer-Witheford) (2015)
- Mehr als 0 und 1 - Schule in einer digitalisierten Welt (Beat Döbeli Honegger) (2016)
- 11. Gesetze des Digitalen (2016)
- Algorithms to Live By - The Computer Science of Human Decisions (Brian Christian, Tom Griffiths) (2016)
- The Platform Society - Public Values in a Connective World (José van Dijck, Thomas Poell, Martijn de Waal) (2018)
- Taktiken der Entnetzung - Die Sehnsucht nach Stille im digitalen Zeitalter (Guido Zurstiege) (2019)
- A World Without Email (Cal Newport) (2021)
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(Leo Tan Wee Hin, R. Subramaniam) (2009)How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values
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Anderswo suchen
Beat und dieses Buch
Beat hat dieses Buch während seiner Zeit am Institut für Medien und Schule (IMS) ins Biblionetz aufgenommen. Beat besitzt kein physisches, aber ein digitales Exemplar. (das er aber aus Urheberrechtsgründen nicht einfach weitergeben darf).