The world of business is undergoing a period of profound transition and managers worldwide are constantly seeking new trends and patterns. This volume introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Beck and Cowan take the spiral as a basis of this new model. Focusing specifically on cutting-edge leadership, management systems, processes, procedures and techniques they synthesize changes such as: increasing cultural diversity; powerful new social responsibility initiatives; the demands for environmentally-responsible business programmes; and the arrival of a truly global marketplace. This is a book designed for managers and leaders who are planning for success in the business world of the 21st century.

This best-selling book presents a new framework for understanding the dynamic forces at work in human affairs - not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, "Spiral Dynamics" synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace. Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins' concept of "memes" and Clare W. Grave's 'Level of Existence Theory' to lay out a very specific toolkit for managing the deepest differences in people. The authors' concept of MEMES represents a new element in the "Science of Memetics" and why ideas resonate or not. "Spiral Dynamics" demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can begin, quite simply, to change their world.