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Spreadable Media

Creating Value and Meaning in a Networked Culture
, Sam Ford, Joshua Green , local 
Buchcover

iconZusammenfassungen

Spreadable MediaSpreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content.

It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media.

Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value,and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture.

Drawing on examples from film, music, games, comics, television,transmedia storytelling, advertising, and public relations industries,among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment.They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.
Von Klappentext im Buch Spreadable Media (2013)

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Personen
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Sonja Baumer, Yochai Benkler, Matteo Bittanti, danah boyd, Amy Bruckman, Susan L. Bryant, Rachel Cody, Richard Dawkins, Andrea Forte, Thomas Friedman, J. P. Gee, Becky Herr-Stephenson, E. von Hippel, Heather Horst, Mizuko Ito, Henry Jenkins, Steven Johnson, Andrew Keen, Patricia G. Lange, Jaron Lanier, Jean Lave, Dilan Mahendran, Katynka Z. Martínez, Stanley Milgram, Tim O'Reilly, C.J. Pascoe, Dan Perkel, Lee Rainie, Howard Rheingold, Laura Robinson, Christo Sims, Neal Stephenson, Lisa Tripp, Barry Wellman, Etienne Wenger, Jonathan L. Zittrain

Begriffe
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Aufmerksamkeitattention, chilling effect, ContentContent, Geschäftsmodellbusiness model, Kommunikationcommunication, Konvergenzconvergence, Meme, Naturnature, Politikpolitics, social softwaresocial software, storytellingstorytelling
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Bücher
Jahr  Umschlag Titel Abrufe IBOBKBLB
1976 local The Selfish Gene (Richard Dawkins) 6, 13, 11, 6, 13, 4, 3, 6, 6, 4, 9, 523451509
1991Situated Learning (Jean Lave, Etienne Wenger) 17, 17, 10, 9, 14, 12, 8, 4, 3, 8, 14, 7147271349
1992 local Snow Crash (Neal Stephenson) 8, 11, 17, 13, 14, 4, 7, 4, 6, 8, 8, 61046744
1993The Virtual Community (Howard Rheingold) 11, 8, 13, 6, 7, 7, 1, 5, 4, 3, 7, 64116356
2004 local Situated Language and Learning (J. P. Gee) 7, 13, 3, 11, 4, 2, 4, 4, 2, 6, 7, 98179419
2005 local web Democratizing Innovation (E. von Hippel) 9, 13, 6, 11, 9, 4, 7, 4, 5, 4, 8, 718127828
2005  local web The World Is Flat (Thomas Friedman) 18, 20, 17, 18, 27, 7, 10, 6, 6, 11, 15, 107170101469
2005  local Everything Bad is Good for You (Steven Johnson) 10, 18, 11, 18, 14, 6, 13, 10, 7, 8, 14, 7253371975
2006 local web The Wealth of Networks (Yochai Benkler) 8, 13, 10, 17, 16, 11, 13, 6, 6, 4, 9, 757247776
2006 local Convergence Culture (Henry Jenkins) 5, 10, 5, 10, 14, 4, 7, 5, 4, 7, 12, 1044310472
2008The Cult of the Amateur (Andrew Keen) 9, 11, 6, 11, 5, 3, 9, 6, 2, 8, 11, 81788354
2008 local web Living and Learning with New Media (Mizuko Ito, Heather Horst, Matteo Bittanti, danah boyd, Becky Herr-Stephenson, Patricia G. Lange, C.J. Pascoe, Laura Robinson) 4, 8, 7, 5, 8, 1, 7, 2, 2, 5, 10, 63016391
2010  local web Hanging Out, Messing Around, and Geeking Out (Mizuko Ito, Sonja Baumer, Matteo Bittanti, danah boyd, Rachel Cody, Becky Herr-Stephenson, Heather Horst, Patricia G. Lange, Dilan Mahendran, Katynka Z. Martínez, C.J. Pascoe, Dan Perkel, Laura Robinson, Christo Sims, Lisa Tripp) 7, 13, 8, 12, 15, 3, 13, 11, 9, 16, 18, 925319678
2010  local You are not a Gadget (Jaron Lanier) 13, 19, 14, 12, 5, 5, 7, 6, 4, 5, 12, 834338696
2012 local Networked (Lee Rainie, Barry Wellman) 10, 15, 6, 14, 11, 7, 7, 5, 3, 2, 7, 611126366
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Texte
Jahr  Umschlag Titel Abrufe IBOBKBLB
1967The small world problem (Stanley Milgram) 4, 7, 6, 5, 6, 8, 7, 8, 4, 5, 10, 720271471
2005 local web What Is Web 2.0 (Tim O'Reilly) 12, 13, 13, 9, 9, 5, 6, 8, 5, 8, 9, 748237772
2005 local Becoming Wikipedian (Susan L. Bryant, Andrea Forte, Amy Bruckman) 6, 13, 10, 7, 8, 1, 4, 6, 2, 7, 13, 615126744
2009 local web The End of the Generative Internet (Jonathan L. Zittrain) 4, 5, 6, 7, 3, 7, 9, 3, 3, 7, 7, 81128297

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iconErwähnungen  Dies ist eine nach Erscheinungsjahr geordnete Liste aller im Biblionetz vorhandenen Werke, die das ausgewählte Thema behandeln.

iconCo-zitierte Bücher

Buchcover

Bowling alone

(Robert Putnam) (2000) local 
Buchcover

Living and Learning with New Media

Summary of Findings from the Digital Youth Project

(Mizuko Ito, Heather Horst, Matteo Bittanti, danah boyd, Becky Herr-Stephenson, Patricia G. Lange, C.J. Pascoe, Laura Robinson) (2008) local web 
Buchcover

The Filter Bubble

What the Internet is Hiding from You

(Eli Pariser) (2011) local 
Buchcover

Der Aufstieg der Netzwerkgesellschaft

The Rise of the Network Society

The Information Age: Economy, Society, and Culture, Volume 1

(Manuel Castells) (1996) local 
Buchcover

Networked

The New Social Operating System

(Lee Rainie, Barry Wellman) (2012) local 

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