Wer sich angesichts des kometenhaften Aufstiegs von Google erstaunt die Augen reibt, dem zeigt das Buch, dass dieser Erfolg alles andere als zufällig ist. Er beruht vielmehr auf neuen, originellen Unternehmensprinzipien, die sich konsequent an der veränderten Wirtschaftssituation unseres medialen Zeitalters orientieren. Während die meisten Unternehmen noch an ausgeklügelten Marketingstrategien feilen, lässt Google seine Kunden einfach am Unternehmen teilhaben und macht sich deren Wissen und Intelligenz zunutze. Mehr als 30 Strategien, die Google so unschlagbar machen, präsentiert Jeff Jarvis anhand von konkreten Beispielen, sodass jeder sie in seiner eigenen Branche oder Firma umsetzen könnte. „Was würde Google tun?“ Wer diese Frage bei seinen Entscheidungen im Hinterkopf behält, wird mit einem Lächeln auf den Lippen an der Konkurrenz vorbeiziehen.

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.