We've gone from regarding the Net as something exotic to something that we take for granted, like mains electricity or running water. Yet most people have no idea how the network functions, not any conception of its architecture; and few can explain why it has been - and continues to be - so uniquely disruptive in social, economic and cultural contexts. John Naughton has been thinking, arguing, lecturing and writing about the Net for over two and a half decades, and in From Gutenberg to Zuckerberg he has distilled the noisy chatter surrounding the internet's relentless evolution into nine accessible ideas. Take the long view: learning from Gutenberg. The Web is not the Net. For the Net, disruption is a feature, not a bug. Think ecology, not just economics. Complexity is the new reality. The network is now the computer. The Web is evolving. Copyrights and copywrongs: or why our Intellectual Property regime no longer makes sense. Orwell vs Huxley: the bookends of our networked future? From Gutenberg to Zuckerberg gives you a unique understanding of our networked information environment and an insight into the threats and opportunities that it offers for the future.