The Attention MerchantsThe Epic Scramble to Get Inside Our Heads
Tim Wu
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Zusammenfassungen
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago.
Von Klappentext im Buch The Attention Merchants (2016) Dieses Buch erwähnt ...
Personen KB IB clear | Yochai Benkler , Jack Goldsmith , Adolf Hitler , Andrew Keen , Lawrence Lessig , Steven Levy , Clay Shirky , Duncan J. Watts , Tim Wu | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Begriffe KB IB clear | Aufmerksamkeit / Fokusattention , Aufmerksamkeitsökonomieattention economy , ContentContent , E-Maile-mail , Geschäftsmodellbusiness model , social media / Soziale Mediensocial networking software | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Zeitleiste
4 Erwähnungen
- Digital Minimalism - Choosing a Focused Life in a Noisy World (Cal Newport) (2019)
- Trick Mirror - reflections on self-delusion (Jia Tolentino) (2019)
- Klick - Wie wir in einer digitalen Welt die Kontrolle behalten und die richtigen Entscheidungen treffen (Gerd Gigerenzer) (2021)
- The impact of generative artificial intelligence on socioeconomic inequalities and policymaking (Valerio Capraro, Austin Lentsch, Daron Acemoglu, Selin Akgun, Aisel Akhmedova, Ennio Bilancini, Jean-François Bonnefon, Pablo Brañas-Garza, Luigi Butera, Karen Douglas, Jim Everett, Gerd Gigerenzer, Christine Greenhow, Daniel Hashimoto, Julianne Holt-Lunstad, Jolanda Jetten, Simon Johnson, Werner Kunz, Chiara Longoni, Pete Lunn, Simone Natale, Stefanie Paluch, Iyad Rahwan, Neil Selwyn, Vivek Singh, Siddharth Suri, Jennifer Sutcliffe, Joe Tomlinson, Sander van der Linden, Paul Van Lange, Friederike Wall, Jay Van Bavel, Riccardo Viale) (2024)
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