The Attention EconomyUnderstanding the New Currency of Business
Thomas H. Davenport, John C. Beck
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Davenport and Beck have written the first full exposition of how attention works in the knowledge economy. A stimulating and fun read.
Von Laurence Prusak, erfasst im Biblionetz am 11.02.2006Zusammenfassungen
Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster - unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical, yet finite resource, or fail!
Von Klappentext im Buch The Attention Economy (2001) Trillions of documents circulate in U.S. offices annually. Internet traffic doubles every hundred days. Approximately two hundred messages flood managers' desktops daily. Welcome to the attention economy, in which the new scarcest resource isn't ideas or even talent, but attention itself.
This groundbreaking book argues that today's businesses are headed for disaster-unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for businesspeople lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, or fail.
Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business:
The authors also introduce a revolutionary measurement tool, the AttentionScape, that can help diagnose attention distribution problems, determine how the company is directing employees' attention, and analyze the attention the company is getting from customers.
The first book to explore the burgeoning attention economy and outline a plan for how organizations must operate within it, this landmark work details how to earn and spend the new currency of business.
Von Klappentext im Buch The Attention Economy (2001) This groundbreaking book argues that today's businesses are headed for disaster-unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for businesspeople lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, or fail.
Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business:
- measuring and allocating attention,
- understanding and leveraging its psychological dimensions,
- mastering new streamlining technologies, and
- adapting lessons from traditional attention industries like advertising.
The authors also introduce a revolutionary measurement tool, the AttentionScape, that can help diagnose attention distribution problems, determine how the company is directing employees' attention, and analyze the attention the company is getting from customers.
The first book to explore the burgeoning attention economy and outline a plan for how organizations must operate within it, this landmark work details how to earn and spend the new currency of business.
Dieses Buch erwähnt ...
Begriffe KB IB clear | Aufmerksamkeit / Fokusattention , Aufmerksamkeitsökonomieattention economy , Ökonomieeconomy |
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5 Erwähnungen
- Thinking for a Living - How to Get Better Performances And Results from Knowledge Workers (Thomas H. Davenport) (2005)
- 3. Interventions, Measures, and Experiments in Knowledge Work
- Freie elektronische Bildungsressourcen - Schritte zum Verständnis eines internationalen Phänomens (Peter Baumgartner, Sabine Zauchner) (2010)
- Infrastrukturen zur Verwaltung von Metadaten für Offene Bildungsressourcen (Marco Kalz, Roland Klemke, Stefaan Ternier, Marcus Specht)
- Speaking Code - Coding as Aesthetic and Political Expression (Geoff Cox, Alex McLean, Franco Bifo Berardi) (2012)
- Mehr als 0 und 1 - Schule in einer digitalisierten Welt (Beat Döbeli Honegger) (2016)
- 11. Gesetze des Digitalen (2016)
- Digitale Medien in der Schule (Jutta Standop) (2022)
Bibliographisches
Titel | Format | Bez. | Aufl. | Jahr | ISBN | ||||||
The Attention Economy | E | Paperback | - | 1 | 2002 | 1578518717 | |||||
The Attention Economy | E | Gebunden | - | 0 | 2001 | 157851441X |
Beat und dieses Buch
Beat war Co-Leiter des ICT-Kompetenzzentrums TOP während er dieses Buch ins Biblionetz aufgenommen hat. Die bisher letzte Bearbeitung erfolgte während seiner Zeit am Institut für Medien und Schule. Beat besitzt weder ein physisches noch ein digitales Exemplar. Aufgrund der wenigen Einträge im Biblionetz scheint er es nicht wirklich gelesen zu haben. Es gibt bisher auch nur wenige Objekte im Biblionetz, die dieses Werk zitieren.