Put yourself in the listener's shoes first, last, and always.

Identifying and understanding your target audience are among the most important first steps when you start designing your product. To create a product that people can and will use, study the people who make up your target audience.

A designer should be aware of the diversity in the audience: the different needs and various social, cultural, and educational backgrounds. People think, understand, and solve problems in different ways. It is important to know whether an individual, a group, an organization, or a network is being addressed.

Know your audience: A designer should be aware of the diversity of the audience, their different needs and various social, cultural and educational backgrounds. People think, understand, and solve problems in different ways. It is further important to know whether an individual, a group, an organization, or a network is being addressed.

Know the users and their tasks: Users are a vital source of ideas and feedback; use them throughout the development process to test your designs. Realize that you are not a good judge of your own design because you know too much. Study the target population ot users carefully to make certain you know how the System will really be used. Create demonstrations and prototypes early in the project; don't wait for the full technology to be ready.