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Spreadable Media

Creating Value and Meaning in a Networked Culture
, Sam Ford, Joshua Green , local 
Buchcover
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iconZusammenfassungen

Spreadable MediaSpreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content.

It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media.

Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value,and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture.

Drawing on examples from film, music, games, comics, television,transmedia storytelling, advertising, and public relations industries,among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment.They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.
Von Klappentext im Buch Spreadable Media (2013)

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Personen
KB IB clear
Sonja Baumer , Yochai Benkler , Matteo Bittanti , danah boyd , Amy Bruckman , Susan L. Bryant , Rachel Cody , Richard Dawkins , Andrea Forte , Thomas Friedman , J. P. Gee , Becky Herr-Stephenson , E. von Hippel , Heather Horst , Mizuko Ito , Henry Jenkins , Steven Johnson , Andrew Keen , Patricia G. Lange , Jaron Lanier , Jean Lave , Dilan Mahendran , Katynka Z. Martínez , Stanley Milgram , Tim O'Reilly , C.J. Pascoe , Dan Perkel , Lee Rainie , Howard Rheingold , Laura Robinson , Christo Sims , Neal Stephenson , Lisa Tripp , Barry Wellman , Etienne Wenger , Jonathan L. Zittrain

Begriffe
KB IB clear
Aufmerksamkeit / Fokusattention , chilling effect , ContentContent , Geschäftsmodellbusiness model , Kommunikationcommunication , Konvergenzconvergence , kulturelles Kapital , Meme , microbloggingmicroblogging , Naturnature , Politikpolitics , social softwaresocial software , storytellingstorytelling , World of Warcraft
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Bücher
Jahr  Umschlag Titel Abrufe IBOBKBLB
1976 local  The Selfish Gene (Richard Dawkins) 2, 4, 1, 1, 2, 5, 3, 2, 6, 8, 1, 1 28911704
1991 Situated Learning (Jean Lave, Etienne Wenger) 1, 8, 1, 2, 5, 6, 1, 7, 7, 19, 4, 1 176211555
1992 local  Snow Crash (Neal Stephenson) 10, 1, 3, 6, 2, 4, 5, 5, 5, 8, 9, 2 1742927
1993 The Virtual Community (Howard Rheingold) 1, 3, 7, 1, 3, 1, 8, 6, 1, 6, 9, 4 4914609
2004 local  Situated Language and Learning (J. P. Gee) 1, 4, 11, 2, 1, 2, 8, 5, 3, 10, 9, 3 12193629
2005 local web  Democratizing Innovation (E. von Hippel) 1, 2, 9, 1, 1, 2, 2, 3, 3, 6, 9, 4 20124997
2005  local web  The World Is Flat (Thomas Friedman) 16, 3, 2, 9, 6, 9, 6, 3, 7, 11, 4, 1 797111704
2005  local  Everything Bad is Good for You (Steven Johnson) 1, 4, 7, 2, 2, 3, 5, 2, 2, 10, 15, 6 263862216
2006 local web  The Wealth of Networks (Yochai Benkler) 2, 6, 5, 6, 2, 11, 4, 3, 5, 9, 6, 2 65242990
2006 local  Convergence Culture (Henry Jenkins) 24, 2, 3, 10, 3, 4, 6, 3, 1, 7, 8, 2 4932696
2008 The Cult of the Amateur (Andrew Keen) 6, 1, 1, 7, 4, 1, 4, 4, 5, 5, 7, 2 1782535
2008 local web  Living and Learning with New Media (Mizuko Ito, Heather Horst, Matteo Bittanti, danah boyd, Becky Herr-Stephenson, Patricia G. Lange, C.J. Pascoe, Laura Robinson) 1, 1, 5, 2, 4, 1, 3, 4, 4, 6, 8, 1 3411563
2010  local web  Hanging Out, Messing Around, and Geeking Out (Mizuko Ito, Sonja Baumer, Matteo Bittanti, danah boyd, Rachel Cody, Becky Herr-Stephenson, Heather Horst, Patricia G. Lange, Dilan Mahendran, Katynka Z. Martínez, C.J. Pascoe, Dan Perkel, Laura Robinson, Christo Sims, Lisa Tripp) 1, 7, 11, 2, 4, 4, 4, 3, 7, 12, 4, 1 27351934
2010  local  You are not a Gadget (Jaron Lanier) 13, 2, 4, 5, 1, 4, 3, 7, 4, 9, 10, 4 36364904
2012 local  Networked (Lee Rainie, Barry Wellman) 3, 12, 2, 4, 3, 2, 5, 1, 2, 5, 6, 3 11143523
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Texte
Jahr  Umschlag Titel Abrufe IBOBKBLB
1967 The small world problem (Stanley Milgram) 7, 1, 4, 6, 4, 2, 5, 4, 4, 6, 7, 2 20221642
2005 local web  What Is Web 2.0 (Tim O'Reilly) 9, 12, 2, 4, 2, 2, 11, 4, 8, 13, 3, 1 492311002
2005 local  Becoming Wikipedian (Susan L. Bryant, Andrea Forte, Amy Bruckman) 8, 1, 2, 11, 2, 2, 4, 6, 3, 5, 12, 1 16131924
2009 local web  The End of the Generative Internet (Jonathan L. Zittrain) 13, 1, 2, 5, 1, 5, 4, 5, 4, 6, 5, 5 1125448

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iconErwähnungen  Dies ist eine nach Erscheinungsjahr geordnete Liste aller im Biblionetz vorhandenen Werke, die das ausgewählte Thema behandeln.

iconCo-zitierte Bücher

Buchcover

Bowling alone

(Robert Putnam) (2000) local 
Buchcover

The Wealth of Networks

How Social Production Transforms Markets and Freedom

(Yochai Benkler) (2006) local web 
Buchcover

Confronting the Challenges of Participatory Culture

Media Education for the 21st Century

(Henry Jenkins, Katie Clinton, Ravi Purushotma, Alice J. Robison, Margaret Weigel) (2006)  local web 
Buchcover

Living and Learning with New Media

Summary of Findings from the Digital Youth Project

(Mizuko Ito, Heather Horst, Matteo Bittanti, danah boyd, Becky Herr-Stephenson, Patricia G. Lange, C.J. Pascoe, Laura Robinson) (2008) local web 
Buchcover

The Filter Bubble

What the Internet is Hiding from You

(Eli Pariser) (2011) local 
Buchcover

Der Aufstieg der Netzwerkgesellschaft

The Rise of the Network Society

The Information Age: Economy, Society, and Culture, Volume 1

(Manuel Castells) (1996) local 
Buchcover

Networked

The New Social Operating System

(Lee Rainie, Barry Wellman) (2012) local 
Buchcover

Privacy in Context

Technology, Policy, and the Integrity of Social Life

(Helen Nissenbaum) (2010) local 

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Spreadable Media: Gesamtes Buch als Volltext (lokal: PDF, 4295 kByte)

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Titel   Format Bez. Aufl. Jahr ISBN          
Spreadable Media E - - 0 9780814743508 Swissbib Worldcat Bestellen bei Amazon.de Buy it now!

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Beat hat dieses Buch während seiner Zeit am Institut für Medien und Schule (IMS) ins Biblionetz aufgenommen. Beat besitzt kein physisches, aber ein digitales Exemplar. (das er aber aus Urheberrechtsgründen nicht einfach weitergeben darf). Es gibt bisher nur wenige Objekte im Biblionetz, die dieses Werk zitieren.

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