Rasante oberflächliche Verbreitung der neuen Technologie unter den Nutzerinnen und Nutzern, erste Steuerungsversuche des Managements

Dann beginnen einige andere, sich zu interessieren. Dieses Interesse liegt noch auf einer eher oberflächlichen Ebene der Werbesprüche. Weil aber nun mehrere Stellen die Technik nutzen wollen, müssen erste Regeln für die Beschaffung und Nutzung entwickelt werden.

Stage II is characterized by a managerial climate of concern für strategies to encourage alienated users to investigate the potential for computing. Generally impressive cost savings in clerical areas, as weIl as a few of the inevitable "spectacular successes" reported in the trade journals, give a "time is of the essence" element to the movement.

In this stage, the learning curve begins to move upward sharply as the organization experiments with new uses for the technology. While the organization concentrates on introducing the new IT at all available opportunities in the lower, operational level, it devotes less and less attention to the efficient use of its existing IT resources. Management creates and permits ol'ganizational slack in IT activities by continuing to commit more resources to IT development than are strictly necessary to get the job done. This extra spending nurtures innovation, which is conducive to expanding the use of IT into new areas of the business. With high slack and low control, the use of IT grows rapidly, but in an unguided and inefficient manner.