ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.
And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen ist focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and ist leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Dieses Buch erwähnt ...
KB IB clear
|Nir Eyal, B. J. Fogg, Donald Trump, Mark Zuckerberg|
KB IB clear
|Demokratiedemocracy, E-VotingE-Voting, facebook, Gesellschaftsociety, Tinder|
- Taktiken der Entnetzung - Die Sehnsucht nach Stille im digitalen Zeitalter (Guido Zurstiege) (2019)
- Breaking the Social Media Prism - How to Make Our Platforms Less Polarizing (Chris Bail) (2021)
- Machtmaschinen - Warum Datenmonopole unsere Zukunft gefährden und wie wir sie brechen (Thomas Ramge, Viktor Mayer-Schönberger) (2021)
- Stolen Focus - Why You Can't Pay Attention- - and How to Think Deeply Again (Johann Hari) (2022)
Will Technology Force Us To Choose Between Privacy And Freedom?(David Brin) (1999)
Wie Sie Produkte erschaffen, die süchtig machen
How to Build Habit-Forming Products(Nir Eyal) (2014)
Volltext dieses Dokuments
Beat und dieses Buch
Beat hat dieses Buch während seiner Zeit am Institut für Medien und Schule (IMS) ins Biblionetz aufgenommen. Beat besitzt kein physisches, aber ein digitales Exemplar. (das er aber aus Urheberrechtsgründen nicht einfach weitergeben darf). Es gibt bisher nur wenige Objekte im Biblionetz, die dieses Werk zitieren.