Online publications offer students the ability to have learning tools always at their fingertips. They also allow students to see dynamic video of movement rather than static pictures. Video can be be embedded in the text creating an instant connection between words and video content. This has been shown to increase student learning and skill acquisition. Test scores and class grades increase. Student engagement has been shown to increase. The downside of this industry is that educator can unwittingly lose control of their intellectual property. This is a case study on the research effectiveness with the ethics and education that comes with using this educational technology.