In this chapter we have tried to substantiate the new promise and imperatives of collaboration. We have argued that the coming together of a global platform for collaboration, a generation that grew up collaborating, and a global economy that enables new forms of economic cooperation is creating the conditions for a perfect storm that will drive deep changes in the strategy and architecture of firms. The old, ironclad vessels of the industrial era will sink under the crashing waves, while firms that create highly nimble and networked structures and connect to external ideas and energies will gain the buoyancy they require to survive. Companies that anticipate and lead these changes will win important advantages in their mdustries.