User scrollen nicht.
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Bemerkungen
It's a fact that scrolling is a moderately unpleasant activity, particularly for people with repetitive stress injuries or on alternative mousing tools, such as a laptop or kiosk mouse.
It's also true that if a home page takes a long time to load, people on a slower connection will sometimes leave. And if one has an advertising-supported stte, more pages looked at means more ad impressions.
On the other hand, with every site l've worked on, there is a severe drop-off in the number of people visiting the second page (usually around 75%) and another drop-off to the third (50% more). A page break is a moment for a person to contemplate, "Shall l continue?" If you've got a powerful message at the end of your article, there is a good chance it won't be seen.
Von Christina Wodtke im Buch Information Architecture (2002) im Text Gurus and Rules auf Seite 18It's also true that if a home page takes a long time to load, people on a slower connection will sometimes leave. And if one has an advertising-supported stte, more pages looked at means more ad impressions.
On the other hand, with every site l've worked on, there is a severe drop-off in the number of people visiting the second page (usually around 75%) and another drop-off to the third (50% more). A page break is a moment for a person to contemplate, "Shall l continue?" If you've got a powerful message at the end of your article, there is a good chance it won't be seen.
Verwandte Begriffe
Begriffe | User/BenutzerUser |
Zitationsgraph
5 Erwähnungen
- Dealing with users
- good webrations - eine web wirkungsanalyse (Klaus C. Hofer, Hansjörg Zimmermann) (1998)
- Online Research (Bernad Batinic, Andreas Werner, Lorenz Gräf, Wolfgang Bandilla) (1999)
- Optimierung von WWW-Umfragen - Das Online Pretest-Studio (Lorenz Gräf)
- Designing Web Usability - The Practice of Simplicity (Jakob Nielsen) (1999)
- Information Architecture - Blueprints for the Web (Christina Wodtke) (2002)
- 1. Gurus and Rules - In which some people like to boss you around, when we know that's my job.