There is a widespread desire to improve the numbers of women in CS, and as a result, a large number of well-intentioned initiatives targeting the issue. However, explicit interventions -- interventions which call attention to a minority being a minority -- can backfire, and actually harm attempts to improve diversity. In my work; I plan to study what unintentional, negative effects women-in-CS initiatives can have; and to give suggestions for mitigating them. I am in an early stage of my PhD, having had my topic approved by my committee and working toward implementing empirical studies.