This article presents the interactive whiteboard as a unique teaching and learning medium and explores the distinctive pedagogy that is emerging as its functionality continues to be exploited by increasing numbers of teachers. It draws on Kozma’s studies of the characteristics of other learning media and how these define pedagogic opportunities to benefit individual learners. His analytical approach is extrapolated into the context of a technology-enhanced whole group teaching and learning environment. Interactivity between teachers, learners and the medium of the digital whiteboard provides the focus for analysis of learning and teaching within this emergent learning environment. The process of learner’s engagement with the medium is explored from the perspectives of both pupils and teachers, drawing on lesson observations and data elicited through interviews.