I accepted an invitation to do a keynote presentation at a conference on Web 2.0 at the University of Minho in Braga, Portugal on October 10th. What I dinn’t realise is that they wanted me to write a paper. I am not so keen on formal papers these days - I far prefer multimedia but I finally got down to it. I greatly enjoyed readng up for he paper and quite enjoyed writing it - though am frustrated at all the things I did not say. And I still find the academic text format a bit stifling. Oh - and I hated doing the referencing (though that is my fault - I should have done it as I wrote). Anyway here is the paper. I am trying to out in scribd to see if this makes sense as a way of blogging a paper.