Findability Precedes Usability In the Alphabet and on the Web You Can’t Use What You Can’t Find

Yesterday will not be lost, and we won't find paradise in the morning. But tomorrow will be different. Findability is at the center of a quiet revolution in how we define authority, allocate trust, and make decisions. We won't forget the past, but we will reinvent the future. And as we wander into the uncharted territory between the land of atoms and the sea of bits, we should bring a compass, or even better, a Treo, because the journey transforms the destination, and it's easy to become lost in reflection.